Sportscaster Magazine


CBC/Radio Canada Olympic TV, Digital Programming Announcements

Broadcast hours and hosts revealed along with details of CBC/Radio-Canada’s programming plans across television, radio and digital platforms including a first-ever virtual reality experience that will take Canadians inside the Olympics

CBC/Radio Canada Olympic TV, Digital Programming Announcements


CBC/Radio-Canada has announced details of its TV and digital media programming plans for this summer’s big sports event, the Rio 2016 Summer Olympic Games,  as well as the first Olympic partners to sign on in support of Canada’s Olympians.

(This article was first posted on February 5.)

The public broadcaster will deliver more than 1,275 hours of television coverage from Rio 2016, using various broadcast television and sports specialty channels. Digital, online and mobile platforms will be used to deliver some 2,000 of programming, as well as some unique 360-degree virtual content accessible via compatible VR goggles or headsets.

On TV, CBC-TV, ICI Radio-Canada Télé, and primary Olympic television partners TSN and RDS, as well as Sportsnet, will share the load. In addition, CBC Radio One and ICI Radio-Canada Première will provide special radio programming, with TSN Radio also carrying Olympic Games broadcasts as the Official Affiliate Radio Broadcaster.

Rio 2016 marks CBC/Radio-Canada’s 20th Olympic Games as Canada’s official broadcaster, and it will be so through 2024.

Rio also marks the first Olympic Games hosted by a South American city; the Games take place from August 5–21, with 306 medal events across 42 disciplines. Including Team Canada, approximately 10,500 athletes representing 206 countries will be in Rio de Janeiro to take part in these Games.

“The six-month mark is an exciting milestone on the road to Rio for all of us at CBC/Radio-Canada and through our Strategy 2020, we are proud to invest important signature events that bring Canadians together such as the Olympics,” said Greg Stremlaw, executive director, CBC Sports, and general manager and chef de mission for CBC/Radio-Canada’s coverage of Rio 2016.

“As Canada’s Olympic Network, we take pride in connecting Canadians to the athletes and the Olympic Games through a digital-first strategy, allowing them to watch what they want, when they want, from wherever they want,” he added. “Along with our broadcast partners TSN, RDS and Sportsnet and our Olympic partners on the corporate side, we continue to prepare for what will be one of the most innovative and accessible Olympic Games broadcasts ever provided to Canadians.”

CBC/Radio-Canada’s broadcasts during the Games will be split into three programming blocks — Olympic Games Morning, Olympic Games Daytime and Olympic Games Primetime — in English and French starting at 7 am Eastern each day.

CBC/Radio Canada Olympic TV, Digital Programming Announcements Include Experienced On-air Team

For viewers of CBC/Radio-Canada’s English-language coverage, Ron MacLean will host Olympic Games Morning, followed by the duo of Andi Petrillo and David Amber for Olympic Games Daytime, with Scott Russell hosting the nightly Olympic Games Primetime block.

CBC/Radio Canada Olympic TV, Digital Programming Announcements

For viewers of CBC/Radio-Canada’s English-language coverage, Ron MacLean will host Olympic Games Morning, followed by the duo of Andi Petrillo and David Amber for Olympic Games Daytime, with Scott Russell hosting the nightly Olympic Games Primetime block.

In total, this veteran team has a combined experience of 23 Olympic Games as broadcasters for CBC/Radio-Canada. In addition to coverage on television, CBC Radio will have results, coverage, context and more every day throughout Rio 2016 with hosts Scott Regehr and Andie Bennett on Olympic Games Report.

French-language viewers will be greeted on Olympic Games Morning by Olympian Alexandre Despatie and RDI Matin Week-End’s Martin Labrosse each day, followed by ICI-RDI’s Alexis de and Radio-Canada’s Guy D’Aoust sharing hosting duties for Olympic Games Daytime, while familiar Radio-Canada Olympic host Marie-José Turcotte will be at the helm of Olympic Games Primetime.

Marie-José Turcotte and Guy D’Aoust will host their 14th and fifth Olympic Games, respectively, as broadcasters for Radio-Canada. From a radio standpoint, Alain Gravel and Marie-Louise Arsenault will host daily special programming to French-language listeners along with journalist Robert Frosi. More details about the larger broadcast teams for CBC/Radio-Canada’s and its broadcast partners will be announced in the coming months.

CBC/Radio Canada Olympic TV, Digital Programming Includes Immersive, 360 Coverage

On the digital front, CBC/Radio-Canada bring Canadians closer to the Games than ever before with an immersive 360-degree virtual reality sports experience allowing fans to see Olympic events live from inside the stadium and even on the field of play through VR headsets and iOS and Android devices. An enhanced Rio 2016 mobile app will provide fans with more than 2,000 hours of live streaming sport coverage — more than has ever been made available before in Canada for an Olympic Games — as well as fully accessible on-demand content, the ability to choose from a variety of camera angles, real-time results and video highlights, interactive medal standings, the latest news from Rio and more.

The network will also establish and foster relationships with Canada’s Olympians through various social media platforms, including the #OurAthletes initiative already underway in communities across the country. Established before the Toronto 2015 Pan Am Games, the #OurAthletes initiative, through CBC/Radio-Canada’s local news outlets, gives Canadians a platform to follow the journey of their local athletes online, on television, on the radio and in social media as they work toward and compete in Rio.

Corporate Canada has already begun to show support for CBC/Radio-Canada’s coverage of Rio 2016 with several Olympic partners signing on, identified as Bell Canada, BMW, Canadian Tire, McDonald’s, Mondelez, Petro-Canada, RBC, Samsung, SportChek and VISA. The CBC/Radio-Canada Media Solutions group has developed customized, integrated solutions for each of these partners and will continue to work with interested advertisers on branded content, strategic media buys and overall partnerships in the lead-up to the Games.

Further details of CBC/Radio-Canada’s programming and broadcast plans for the Rio 2016 Olympic Games will be revealed in the coming months. In the meantime, and will have all the latest news and information related to Canada’s athletes on the road to the Olympic Games.