International Media Rights for Women’s Volleyball Acquired – Serves Serie A to the World
International media rights for women’s volleyball from Italy are in the hands of the Sportsman Media Group, a sports rights and sports marketing agency based in Munich, Vienna and London.
International media rights for Italian women’s volleyball are in the hands of the Sportsman Media Group, a sports rights and sports marketing agency based in Munich, Vienna and London. Photo: Filippo Rubin / LVF.
The four year deal includes media coverage and brand extension for the Lega Pallavolo Serie A Femminile across various broadcast and media distribution channels. Rights for betting purposes to all matches played during the season are also part of the international media rights deal.
The Lega Pallavolo Serie A Femminile is seen as one of the best women’s volleyball leagues in the world.
Organizers note that, as there are a high number of international athletes playing for Italian clubs, they are confident content can be distributed in multiple markets.
In Canada, the Canadian Women’s National Team has consistently been ranked between 12th-24th in the world. It participates in Olympic Games as well as World Championships (as recently as 2014). The Women’s National Team is currently ranked 17th in the world. (Volleyball Canada and its online volleyballcanada.tv web streaming service serves up competition coverage and archives video streams from previous events.)
As Volleyball Canada notes, the National Team athletes and other Canadian elite level volleyball players have an opportunity to play in foreign volleyball leagues around the world during the fall/winter season to gain valuable competition experience and earn a living playing the sport they love.
There are a high number of international athletes playing for Italian clubs, so the media group is confident its content can be distributed in multiple volleyball key markets. Photo: Filippo Rubin / LVF.
International Media Rights for Women’s Volleyball Acquired by Media Conglomerate
So Sportsman Media’s global distribution plans (outside Italy, San Marino and the Vatican City) include 50 matches per season live, a ‘match of the week’, and playoffs and Cup Finals.
“Our League keeps on growing, attracting more and more fans and investors,” enthused President of the Lega Pallavolo Serie A Femminilie Mauro Fabris. “The Sportsman will ensure our product is picked up worldwide. This partnership is truly exciting and reassuring: we are traveling in the right direction and we plan to grow even more: to be a beacon of excellence in Italy and beyond.”
“We are delighted to have acquired this comprehensive package of audiovisual rights for one of the most respected and enjoyed women volleyball leagues in the world,” said Senior Director Media Acquisitions & Projects at the Sportsman Media Group Lutz Tigges. “We are confident that we will secure a broad international distribution for this league, ensuring existing and new fans can enjoy this showcase of women’s volleyball.”
Acquired by Sportradar last year, the Sportsman Media Group is a company within a larger sports and media holding group. It’s active in rights acquisition, national and international marketing, and digital media, including platform operation, production, distribution and other services.
The group also owns the Internet sport TV platform LAOLA1.tv, LAOLA1 Multimedia, and companies providing live streaming and video production services.
Sportradar has offices in more than 30 countries around the world.
The Lega Pallavolo Serie A Femminile was created in 1987 to look after the top two women’s volleyball leagues in Italy: Serie A1 and Serie A2. In addition, it organizes the A1 Italian Cup and the A2 Italian Cup, plus the Italian Super Cup. Photo: Filippo Rubin/LVF