CBC/Radio-Canada has been awarded the Canadian broadcast rights for the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Games.
As lead broadcaster, CBC/Radio-Canada will be working with partners Bell Media, along with Rogers Media, to provide Canadians with multi-platform access to media coverage of the Olympic Games.
While building on the previous relationships and media coverage partnerships among the CBC, IOC, Bell and Rogers, the public broadcaster has also made known its plans to provide coverage of amateur sports, anchored by the Olympics, rather than coverage of professional sports.
In making the announcement from Toronto, CBC/Radio-Canada President and CEO Hubert T. Lacroix said, “This is clear recognition of the exceptional coverage CBC/Radio-Canada provided for the Sochi 2014 Olympic Winter Games – the most watched in history. The agreement also reflects the IOC’s belief that we will continue to provide relevant, compelling Canadian experiences to Canadians by building on our accomplishments, as well as what we promise to bring with our coverage of the Rio 2016 Olympic Games.
“The broadcast partnership model we’ve put forward is both respectful of the stature of the Games and fiscally responsible. Partnering with Bell Media, along with Rogers Media, shows the public broadcaster can play a role in bringing together the larger broadcast community in the interest of the Canadian audience.”
“TSN and RDS are proud to join with CBC/Radio-Canada in delivering PyeongChang 2018 and Tokyo 2020 to Canadians on our TV, radio, and digital properties as Official Sports Specialty Partners,” said Kevin Crull, President, Bell Media. “TSN and RDS have been part of Canada’s Olympic tradition for the past three decades, and with our long legacy of production expertise and leading on-air talent, we look forward to contributing to showcasing the next generation of Canadian Olympic heroes as we enhance our roster of the biggest events in sports.”
“The Olympic Games have a remarkable way of galvanizing the country. It’s compelling content at its finest, and delivers on our strategy of offering premium content on multiple platforms,” said Keith Pelley, President, Rogers Media. “We have a strong roster of passionate sports experts – both in front of and behind the camera – who have vast experience in delivering world-class sports content. We are enjoying a terrific partnership with the CBC, and are pleased that Sportsnet will continue its rich history of being an Olympic broadcaster and delivering the Games to Canadians.”