Largest HD LED Video Display in Sports
The new home of the NFL’s Atlanta Falcons and Atlanta United FC of MLS will light up with what’s ranked as the largest HD LED video display in sports.
The massive 360-degree halo display will hang above the field at Mercedes-Benz Stadium as part of the stadium’s retractable roof structure.
A 360-degree HD LED video board is being built into the roof structure at new Mercedes-Benz Stadium. At five stories in height and 63,800 square feet in area, the board will be the largest in the NFL.
The screen’s being engineered, manufactured and installed by U.S. digital signage firm Daktronics, working with engineering and design architect HOK. (HOK and partners were also commissioned by the city of Edmonton and the NHL’s Edmonton Oilers to design Rogers Place, the new arena and mixed-use district and plaza of the Oilers Entertainment Group.)
The Mercedes-Benz screen measures 58 feet high by 1,075 feet and totals some 61,900 square feet of display space. It will be more than five stories high and nearly three times larger than the largest display in professional football.
Another first-of-its-kind LED display is also being installed in the stadium as a mega column stretching 101 feet from the first concourse level to the roof.
The mega column is a four-sided display covering a building support structure with usable video space to entertain fans. At a total of 6,700 square feet, approximately 101 feet high by 71 feet around, the mega column is described as having more square footage than the main video displays at 19 professional football venues and 24 major league venues for baseball.
Altogether, Daktronics will install more than 82,500 square feet of video displays at Mercedes-Benz Stadium.
The main board will display graphics, stats, animations, and, of course, ads and sponsor messages. The halo layout allows fans to view the live action and replays from multiple perspectives. Content creators at the Stadium say that during punts, the board will display a fixed view of the field. The background will be static, and the game action will move across the board.
“Daktronics is in a league of their own,” exclaimed Rich McKay, President of AMB Sports and Entertainment. “We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.”
The display’s LED video capabilities use 15HD pixel layouts to provide full HD video and instant replays. They can also use variable content zoning for multiple windows to show any combination of video, statistics, graphics and animations, sponsor messages, and other game information.
In addition to the halo and mega column displays, Daktronics will install 12 other LED displays throughout the facility including fascia and auxiliary displays. Three displays will feature Ultra-High Definition (UHD) LED technology with pixels spaced 2.5 millimetres apart to bring fans into the action with up close live video and replays in two club areas at the stadium. Field-level perimeter displays are also included as part of the project to surround the pitch during Atlanta United FC events.
“We’re proud to provide Mercedes-Benz Stadium with this unique, visionary halo display,” added Daktronics CEO Reece Kurtenbach. “The project is a test of engineering and architecture coordination that showcases our company’s depth and capabilities. Increasingly, there is a desire to move beyond common rectangle shapes and Daktronics has been at the forefront of the creative use of LEDs. We are equipped to be a valuable partner with our customers for complete solutions, no matter what their aspirations may be for their venue, their display systems and overall experience for their fans.”